'98 Consumer Electronics1.

Do you own any of the following Consumer Electronic manufacturers' products?
[ ] Alpine
[ ] Clarion
[ ] Hitachi
[ ] JBL/Harmon Kardon
[ ] JVC
[ ] Kenwood
[ ] Mitsubishi
[ ] Panasonic
[ ] Pioneer
[ ] RCA/Proscan
[ ] Sharp
[ ] Sony
[ ] Toshiba
[ ] Yamaha
[ ] Other: please specify between brackets
[ ] Do not own any consumer electronics products


2. Have you purchased any consumer electronics products on-line (i.e., either directly from the manufacturer or through a distributor/realtor)?
[ ] Yes
[ ] No


3. Where did you typically go to purchase consumer electronics products before on-line purchasing became possible? (Please check all that apply)
[ ] Consumer electronics specialty store
[ ] Department store
[ ] Discount store (K-Mart, Target, etc)
[ ] Superstore (Circuit City, Good Guys, etc)
[ ] Warehouse club (Sam's, Price Club, etc)
[ ] Other: please specify between brackets


4. What consumer electronics product did you purchase on-line most recently? Please choose only one from below, and instead of an 'x' between the brackets, type the brand name of the product you bought.
[ ] TV
[ ] VCR
[ ] Cellular Telephone
[ ] Camcorder
[ ] Car Navigation System
[ ] Digital Camera
[ ] Car Audio
[ ] Speakers
[ ] Headphones
[ ] Have not purchased these products on-line


5. Regarding your MOST RECENTon-line purchase: How influential were each of the following factors? Please use a scale from 1 to 5 on each of the following factors, 5 being most influential and 1 being not at all influential.
[ ] Price
[ ] Convenience
[ ] Familiarity with product
[ ] Past ownership
[ ] Brand reputation
[ ] Information available on-line
[ ] On-line advertising


6. Of all the reasons you just rated, which one was most important? (please pick one)
[ ] Price
[ ] Convenience
[ ] Familiarity with product
[ ] Past ownership
[ ] Brand reputation
[ ] Information available on-line
[ ] On-line advertising


7. Now that you have the product, how satisfied are you with each of the following aspects? Please use a scale from 1 to 5 on each of the following aspects, 5 being very satisfied and 1 being not at all satisfied.
[ ] Performance
[ ] Appearance
[ ] Product Features
[ ] Technical support
[ ] Warranties/guarantees


8. Is there anything you did not like about this on-line purchase?
[ ] Yes. Briefly tell us in the brackets to the left.
[ ] No


9. What products would you be most likely to buy on-line in the next 3-36 months? Check all that apply.
[ ] TV's
[ ] VCR's
[ ] Cellular telephone's
[ ] Camcorder
[ ] Car navigation system
[ ] Digital camera
[ ] Car Audio
[ ] Speakers


10. What brand(s) will you consider in the future when making on-line purchases?
[ ] Alpine
[ ] Clarion
[ ] Hitachi
[ ] JBL/Harmon Kardon
[ ] JVC
[ ] Kenwood
[ ] Mitsubishi
[ ] Panasonic
[ ] Pioneer
[ ] RCA/Proscan
[ ] Sharp
[ ] Sony
[ ] Toshiba
[ ] Yamaha
[ ] Other: please specify between brackets
[ ] None


Thank you for your participation.

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