Health & Fitness - Top Line Summary

In July 1997, nearly 4,000 netizens told us what they thought about Health and Fitness:

• Only 10% consider themselves avid health and fitness enthusiasts. Most (60%) consider themselves either as a mild enthusiast or somewhat of an enthusiast.
• 42% participate in a physical activity about 2-4 times a week.
• The majority (71%) do not read any sports or health related magazines.
• About 47% visit a health club occasionally and 46% of them, not at all.
• Only a few (5%) have ever purchased sporting goods through the internet.

You can have the entire report, which includes crosstabs, tables, and demographic information for $500. For information, please call Janet Westergaard at 310-373-1894 (she'll usually answer her phone between 8:30a.m.-5:00p.m. PST), or send her an email message at westergaard@mindspring.com.

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