Web Site Evaluation Survey - Top Line Summary

• The three most important web site attributes were considered to be: Content/information -- Download Time -- Organization
  Consistent with these ratings was the fact that 65% of respondents cited "Content/Information" as being most important to them, followed by download time.
• The attributes that generated the highest satisfaction ratings were Information/Content and links to other sites.
• Close to 80% of respondents had their graphics turned on when cruising the web.
• The two most important web access attributes were clearly the ability to visit web sites and access to large amounts of information and data. The following three attributes were tied for the next most important attribute: Links to other sites -- Email -- Access to Public Databases.
• The three most commonly cited sources of information for web site visits were: Search engines -- Links -- Advertisements.

You can have the entire report, which includes crosstabs, tables, and demographic information for $850. For information, please call Janet Westergaard at 310-373-1894 (she'll usually answer her phone between 8:30a.m.-5:00p.m. PST), or send her an email message at westergaard@mindspring.com.

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