Esearch.com starting building an online panel for market research purposes in 1995. It was one of the Internet's first panels supporting research, and has grown to be one of the best.

Complete demographic information is collected on each panel member so researchers can specify exactly who they are looking for to fill a given study. (For a list of demographic variables available, see the signup form at http://it.esearch.com/join/.) Queries are made and email invitations are sent to the target group.

Esearch.com can field an entire project for you, or send panel members to your online survey (note that we will audit the survey first to ensure no contact information is being collected or "colorful" content is being shown.)

Specific advantages to using online panels for research include:

• Samples can be very targeted
• Specific or low-incidence segments of the population can be found quickly
• Surveys can be focused and demographic information added to the data from the panelist database
• Non-response can be calculated and the information used to estimate any sample bias
• Panelists do not select themselves for individual surveys but for the panel in its entirety

Using Esearch's online panel, companies have access to hundreds of thousands of Internet users who are ready, willing and able to participate in online studies.

Esearch.com's online data collection methods include:

• Email Surveying - similar to hardcopy mail questionnaires, these are text-based documents embedded in email messages sent out to panelists. Panelists simply "reply" to the mail message indicating their appropriate responses. This is the quickest means of data collection with data available within 5 to 7 working days of order receipt.
• Web site Surveying - similar to telephone surveys, web site questionnaires can support skip patterns and offer graphic enhancements. Esearch panel members are invited (via email) to participate and pointed to the appropriate URL.
• Online focus groups - similar to traditional focus groups, online focus groups are conducted in secure chat areas.

Esearch maintains demographic profiles on several thousand Internet users (who have agreed to participate in our studies). We can sort through demographics providing companies with instant access to a large number of customers, prospects, market participants, etc. And, because of the nature of the internet, a questionnaire could be developed and electronically sent out in the same day with results received and automatically tabulated within days. This type of quick turn-around is not found in other forms of marketing research and is unique to the approach Esearch is taking. In addition, the Internet audience is a unique element to the company's offerings.

Advantages Specific to Each Methodology

Web site survey data collection

• Very versatile
• Complex skip patterns
• Graphics - including streaming audio and video
• Choice exercises
• Terminating points
• Accepted
• Can lock for specific respondents or open to anyone

Email survey data collection

• Very fast (one to two day turnaround)
• Text based… not as versatile
• Skips handled in the text
• Awkward termination
• Controlled… only for those who you've sent the email to
• Higher response rate
• Less expensive

Summary

Esearch offers traditional market research with an electronic twist! Companies wishing to develop or enhance their internet presence are invited to use Esearch's services to obtain valuable market information-information on customers' preferences, buying habits, services they'd like to see available on a web site, etc. Information is delivered quickly and efficiently because all processes are electronic.

If your company has an interest in marketing over the Internet, let Esearch help guide your efforts by providing you with the information you need to succeed!

For more information, visit http://www.esearch.com, email esearch@esearch.com, call 310.265.4608, or write Esearch at 32 S. Middleridge Rolling Hills, CA 90274